CI
HL carries on the heritage of Halla, and contains HL’s mission and social value to enrich the world and lead to a ‘Higher Life’ through bold and daring changes.
The HL Robotics design is based on ‘STRIDE,’ the brand identity of the HL Group, and expresses future-oriented corporate image by visualizing the shape that stretches forward and opening a new horizon.
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Since the logo mark is a visual value representing HL Robotics, it cannot be modified and used arbitrarily in any case.
HL and Robotics must be used in combination, and as the logo mark plays a key role in delivering the corporate image, it must be used according to the guidelines.
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Usage Guidelines
Logo Type
The logotypes in English, Korean are unique elements for the corporate image, should not be altered under any circumstances, and should fully comply with all regulations.
Korean
English
Usage Guidelines
Korean
English
Color
Primary Color
HL Sky Blue
PANTONE 299C
C79 M3 Y0 K0
R0 G180 B237
HEX #00B4ED
HL Black
PANTONE Black 6C
C60 M40 Y40 K100
R2 G10 B10
HEX #020A0A
Secondary Color
HL White
PANTONE 000C
C0 M0 Y0 K0
R255 G255 B255
HEX #FFFFFF
HL Navy
PANTONE 281C
C100 M78 Y40 K46
R0 G43 B104
HEX #002B68
Metallic Color
Gold
PANTONE 871C
C30 M40 Y70 K0
R192 G154 B93
HEX #C09A5D
Silver
PANTONE 877C
C0 M40 Y70 K0
R178 G178 B178
HEX #B2B2B2
Color
HL Sky Blue
PANTONE 299C
C79 M3 Y0 K0
R0 G180 B237
HEX #00B4ED
HL Black
PANTONE Black 6C
C60 M40 Y40 K100
R2 G10 B10
HEX #020A0A
HL White
PANTONE 000C
C0 M0 Y0 K0
R255 G255 B255
HEX #ffffff
HL Navy
PANTONE 281C
C100 M78 Y0 K46
R0 G43 B104
HEX #002B68
Gold
PANTONE 871C
C30 M40 Y70 K0
R192 G154 B93
HEX #C09A5D
Silver
PANTONE 877C
C0 M40 Y70 K0
R178 G178 B178
HEX #B2B2B2
Incorrect Usage - Graphic
The signature should be applied and managed accurately without damaging the brand image.
The signature’s shape, color, combination, etc., should not be transformed and should not be used to distort and damage the brand image away from the illustrated incorrect usage.
The ratio cannot be changed randomly.
The slope cannot be changed randomly.
The edge effect cannot be applied randomly to the logo type.
The font of the logo type cannot be changed randomly.
The logo cannot be used if the minimum space guideline is violated.
The ratio of the symbol and logo type cannot be changed randomly.
The location of the symbol and logo type cannot be changed randomly.
The shadow effect cannot be applied randomly.
The color of the signature cannot be changed randomly.
The invisible background color with a low contrast cannot be used.
The complicated graphic and image cannot be used to the background.
The random colors out of the designated colors cannot be applied to the symbol.
The ratio cannot be changed randomly.
The slope cannot be changed randomly.
The edge effect cannot be applied randomly to the logo type.
The font of the logo type cannot be changed randomly.
The logo cannot be used if the minimum space guideline is violated.
The ratio of the symbol and logo type cannot be changed randomly.
The location of the symbol and logo type cannot be changed randomly.
The shadow effect cannot be applied randomly.
The color of the signature cannot be changed randomly.
The invisible background color with a low contrast cannot be used.
The complicated graphic and image cannot be used to the background.
The random colors out of the designated colors cannot be applied to the symbol.
